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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson,Nirmalya Kumar,James A. Narus

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by James C. Anderson,Nirmalya Kumar,James A. Narus


ISBN 13: 9781422103357

Format: Illustrated (240 pages)
Publisher: Harvard Business Review Press
Published: 07 Nov 2007

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